The origins of Seeley International go back to 1972, when our founder, Frank Seeley AM, moved from selling portable evaporative air conditioners to manufacturing them himself. He set up the operation in his garage at home in suburban Adelaide, South Australia, manufacturing 1,000 air conditioners in the first year.

In his previous work selling portable evaporate air conditioners, Frank had noticed that they had one real problem… the metal parts corroded. He thought that, if they were made entirely of plastic, he could overcome that problem and produce a corrosion-free air conditioner.

While most people told him it couldn’t be done, Frank persisted. He successfully developed all plastic evaporative air conditioners – first portable and then, in 1983, ducted rooftop air conditioners. This wasn’t just a breakthrough for Seeley International, it was a breakthrough for the industry. The all-plastic air conditioners helped grow the rooftop cooling market in Australia from 12,000 units each year to around 70,000 units a year. The plastic air conditioners became industry standard – and still are today.

The company’s growth led to expansion in its manufacturing capacity and approach. While, initially, the company had assembled parts manufactured by suppliers, we gradually brought more and more processes in house. This included doing our own injection moulding of plastic, as well as making motors, pumps and filters. 
At first, the decision to bring processes in house happened because a number of suppliers had a monopoly over their markets and were increasing their prices. Since then, it has become our philosophy to provide local employment by keeping processes in house wherever possible.

During the 1980s, Seeley began exporting evaporative air conditioners – first to the Middle East, then the USA, then the UK. We opened several sales offices around the world and began winning awards for design and manufacturing best practice.

In the 1990s, we made a number of key acquisitions – Braemar (gas heating and evaporative cooling), Coolair (evaporative cooling) and Tudor (gas cooktops). These brands joined Breezair and Convair in the list of quality Seeley International brands.

The company continued to open sales offices around the world during the 2000s and won some key commercial and residential business around the globe.

Frank Seeley’s passion for innovation has not waned over the years, with 2010 seeing the launch of its innovation revolution in cooling technology, Climate Wizard. Climate Wizard offers exceptional cooling for a fraction of the running cost of traditional cooling methods – which is good for the environment, too.

It’s been an eventful journey for Seeley International! On the way, we’ve won a number of awards and accolades.

Seeley Milestones (For a full list of our awards visit our awards page):


Launch of Australia's first and only InvertairTM true inverter add-on cooler


Australian Design Awards Good Design® Selection - MagIQtouch Controller


Australian Design Awards Good Design® Selection - Braemar "Super-Six ducted gas heating


United Nations Association of Australia World Environment Day Awards 2014 - Winner: Swinburne University of Technology Excellence in Sustainable Product Design Award Braemar "Super-Six" ducted gas heating


Launch of the Breezair and Braemar Supercool Series


Official opening of the National Association of Testing Authorities (NATA) accredited testing laboratory 


Climate Control Middle East Awards - Winner: Best Manufacturer  - Stand Alone Cooling, Seeley International


Sydney and Melbourne Design Awards - Product Design Winner: Housing and Building Awards, Braemar "Super-Six" ducted gas heating


Business SA 2013 Export Awards, Winner: Environmental Solution Award, Seeley International


Family Business Australia Award for Entrepreneurship, Winner: Mr Frank Seeley AM FAICD


The Australian business Award for Innovation, Seeley International - Climate Wizard


Induction into the Family Business Australia Hall of Fame - Seeley International


BRW Most Innovative Companies Top 30 List - Number 14 - Seeley International

2012 Launch of Braemar's world first six star ducted gas heating range and Braemar's world first five star non-condensing ducted gas heating range
2011 Advantage SA - South Australia of The Year Award - Frank Seeley
2010 In Business - Top 100 SA Company Index
2010 Family Business Australia - Finalist: Jason Lea Entrepreneur Award (Representing SA) - Frank Seeley AM
2009 Commenced selling Climate Wizard
2009 GreenPlumbers – Winner: Energy Efficient Product of the Year - Climate Wizard
2008 GreenPlumbers – Winner: Energy Efficient Product of the Year - Braemar Ecostar ducted gas heating range
2006 The Enterprise Award – for contribution to energy efficiency
2005 Opened sales office in Italy
2005 Frank Seeley AM named Entrepreneur of the year for South Australia
2004 Australian Export Award
2004 Winner DuPont innovation of the year award for innovative use of engineering plastics (Icon Series air conditioner)
2004 Launch of the Breezair Icon series
2003 Rated independently by the Australian Gas Association as the most efficient ducted gas heater in Australia
2002 Large Manufacturing Business of the Year Award
2002 Joint Winner – Engineering Excellence Award – Institution of Engineers South Australia (sponsored by AusIndustry)
2002 Opened sales office in France
2001 Frank Seeley made a Member of the Order of Australia
2001 SA Employer of the Year Award - Training
2001 Released Stealth axial fan fixed evaporate air conditioners into Australian and export markets
1999 Winner – Manufacturer of the Year Awards
1999 Winner SACFM Product Innovation Award (Millenia Portable air conditioner)
1999 Acquired Tudor (Australia) – manufacturer of gas cooktops
1998 Opened sales office in Spain
1997 Winner SACFM Quick Die Change Over Competition
1997 Acquired Coolair – evaporative rooftop air conditioners
1997 Winner The Australian Gas Association Technology Award
1996 Appliance Retailers Award
1996 Top 500 Private Companies
1996 Acquired Braemar – air conditioners and gas heaters
1991 Quality Standard AS/NZS ISO 9001
1989 Opened European sales office in UK
1988 Choice Award of Distinction
1987 Commenced manufacture of electric motors for fixed evaporative air conditioners
1987 Australian Design Award
1987 Australian Export Award
1986 Prince Phillip Prize for Australian Design
1985 Australian Manufacturing Council Award for Best Practice
1985 Opened USA sales office – Convair air conditioner Corporation


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