Dubai, UAE – September 2025 — In a landmark demonstration of sustainable urban innovation, Seeley International, in partnership with Climagulf Trading, hosted a high-level Australian delegation at the Deira Baniyas Spices Souk to showcase the region’s first installation of indirect evaporative cooling systems in an open-air heritage market.
The event spotlighted the installation of Climate Wizard, a cutting-edge adiabatic cooling technology designed to deliver up to 80% energy savings compared to conventional air conditioning. Installed in late 2023 by Fawaz Group (official contractor for the project), these systems now cool the pedestrian walkways of the Spice Souk, offering a sustainable solution to one of the region’s most pressing urban challenges: climate control in open public spaces.
The visit, facilitated with the support of the Australian Consulate General in Dubai and Australian Embassy in Abu Dhabi, brought together senior Australian diplomats & officials including Her Excellency Ms. Bryony Hilless, Consul General of Australia in Dubai, Mr. Jay Sangani, Deputy Head of Mission, Australian Embassy – Abu Dhabi, Mr. Mounir Sankary, Senior Trade Commissioner at Austrade as well as Mr. Sidharth Mehta, South Australia’s Trade Representative in the MENA region.
The delegation was welcomed by Seeley International’s Group Managing Director Jon Seeley and Seeley EMENA Senior Sales representatives. Mr. Ahmed Adra, COO, Fawaz Group, joined us in the site visit, reinforcing the benefits of the system and explaining the technicalities of the installation.
“This project is a testament to what can be achieved when innovation meets collaboration,” said Jon Seeley. “We are proud to contribute to the UAE’s energy efficiency goals and to demonstrate how Australian technology can support sustainable urban development in the Gulf.”
“Seeley International continues to pioneer sustainable cooling technologies while demonstrating how South Australian businesses can not only compete but also lead on the international stage.” Mr. Sidharth Mehta from the Department of State Development – South Australia said.
The Australian delegation expressed strong interest in the system’s performance and its potential for broader application across the region.
The visit underscored the importance of international collaboration in advancing sustainable urban solutions. With strong interest from local authorities and industry leaders, Seeley International and its partners look forward to expanding the reach of indirect evaporative cooling technology across the Gulf region.
Watch the video of the event
