Seeley International Wins Prestigious Product Innovation Award for Braemar Dominator Series

A milestone for electrification – and a major win for Australian households ready to go all-electric.

Seeley International is proud to announce that the Braemar Dominator Series has been selected as an ABA100® Winner for Product Innovation in the Australian Brand Awards 2025. This award recognises products that deliver genuine innovation, meaningful differentiation, and real-world benefits for customers; criteria that sit at the heart of every Seeley International development.

For more than 80 years, Seeley International has been Australia’s most awarded heating and cooling manufacturer, committed to building world-leading, energy-efficient climate control systems right here in Australia, for Australian conditions. The Braemar Dominator Series is the latest step in that journey.

A Game-Changer for Electrification in Australia

The Braemar Dominator Series was designed with a very specific challenge in mind:
How do we help Australians transition away from gas without the high cost, disruption, and complexity of a major home upgrade?

The result is the first all-electric, single-phase, ducted reverse-cycle system purpose-built as a direct swap-out replacement for ANY ducted gas heating system.

Why This Matters for Australian Households

This award isn’t just a company milestone, it’s a moment that could help reshape how everyday Australians move toward all-electric living.

The Braemar Dominator Series proves that electrification doesn’t need to be expensive, disruptive or complicated. With a simple “swap-out” of an old ducted gas heater, families can unlock:

• Lower running costs

• Reduced emissions

• More precise comfort and control

• Improved home value

• A future-ready heating and cooling solution