Breezair Extraordinaire® Wins Good Design Award Gold Accolade

Breezair Extraordinaire® Wins
Good Design Award Gold Accolade
in Australia’s International Good Design Awards.

The winners of Australia’s peak international design awards – the highest honour for design and innovation in the country were announced today during the 2020 Good Design Week.

Breezair Extraordinaire® received a prestigious Good Design Award Gold Accolade in the Product Design Hardware and Building category in recognition for outstanding design and innovation.

The annual Good Design Awards is Australia’s oldest and most prestigious international Awards for design and innovation with a proud history dating back to 1958. The Awards celebrate the best new products and services on the Australian market, excellence in architectural design, engineering, fashion, digital and communication design, design strategy, social impact design and young designers.

More than 55 Good Design Awards Jurors evaluated each entry according to a strict set of design criteria which covers ‘good design’, ‘design innovation’ and ‘design impact’. Projects recognised with a Good Design Award must demonstrate excellence in good design and convince the Jury they are worthy of recognition at this level.

About Breezair Extraordinaire®

Breezair is Seeley International’s premium, world-leading evaporative air-conditioner brand, and Breezair Extraordinaire® has redefined the future for whole-of-home cooling. This amazing evaporative air-conditioner strikes the perfect balance between design and performance. It is beautifully crafted, with a single-piece cabinet and delivers the ultimate in quietness, cooling capacity and airflow.

Breezair ExtraordinaireDesigned By: Seeley International

Commissioned By: Seeley International

Australia designed, made and owned.

The Good Design Awards Jury praised Breezair Extraordinaire®, commenting:

“A well thought out solution with appropriate aesthetics resulting in a neatly integrated solution for a challenging market segment. This product has come a long way over the years and this iteration without doubt their most innovative. Seeley has managed to break through into a number of world firsts and its great to see them doing it again and again. Five-sided one-piece moulding is impressive, as is the filter technology, all packaged within a minimal footprint product that can withstand the toughest conditions.”


Dr. Brandon Gien, CEO of Good Design Australia said: “Receiving a Good Design Award is a significant achievement given the very high calibre and record number of entries received in 2020.”

“There’s no doubt it has been a really tough year for everyone so it’s nice to be able to share some good news for a change. The projects represented in this year’s Good Design Awards shine a positive light on our creative and innovative capacity as human beings. These inspirational winning projects give me hope and optimism that our design community will continue to innovate, no matter how challenging the world around us is,” said Dr. Gien.

“Australia’s Good Design Award is more than a symbol of design excellence – it represents the hard work and dedication towards an innovative outcome that will ultimately make our lives better. These projects showcase the shear brilliance of design and the potential it has to improve our world,” said Dr. Gien.

The 2020 Good Design Awards attracted a record number of submissions with an astonishing 835 design projects evaluated in this year’s international design awards.

Our Entry


With the vast majority of modern roof angles being between 10/40 degrees, the challenge was to design a cooling solution that mounts FLUSH on any such roof and blends seamlessly into the roofline, without sacrificing comfort or energy-efficient performance. It was important to remove unsightly plumbing and also metal droppers, on which other evaporative coolers are mounted. As urban infill has meant greater exposure to roof lines from neighbouring homes, it was important to also deliver a rooftop cooling solution of exceptionally pleasing appearance, and available in a range of Colourbond/Tile colour options, to blend right into modern rooflines.


The way the Breezair Extraordinaire® sits below the roof ridgeline, and the way its unique 1-piece moulded plastic cabinet fits to its barely-visible tank, which mounts flush on the roof, sets an industry benchmark beyond anything the world has ever seen. An innovative water distribution system enables the unit to follow the slope of any roof pitch between 10/40 degrees. Its innovative design hides unsightly plumbing normally seen on other such coolers, and has captivated consumers, where-ever this magnificent product has been installed.


Breezair Extraordinaire® is more compact and less intrusive than anything that has ever come to market, and its modern design achieves the ideal form and function balance in a remarkable way. For the first time, an evaporative cooler is considered to be an attractive addition to domestic roofs. The 1-piece plastic cabinet is an industry-first and regarded as the biggest design-change to evaporative cooling. Our patented axial SuperStealth fan powering this Breezair, delivers whisper-quiet-cooling. Breezair Extraordinaire® has the highest cooling capacity and airflow for residential coolers, globally! It’s designed to deliver ultra-quiet, ultra-cooled, ultra-fresh-air into every home where it’s installed.


In yet another industry-first, innovative functional design sees the revolutionary Black Magic® MINI-CELL^ CHILLCEL® pads, also located centrally in the air-conditioner, with air-entry through the top of the unit, as well as through the 4 large, but unobtrusive sides. This enables the highest cooling capacity and air delivery to date in a domestic evaporative air-conditioner, whilst still achieving a small footprint and ultra streamlined unobtrusiveness on any roof. The patented water distribution system enables the air-conditioner to operate efficiently, and to full capacity on roofs of varying pitches (from 10/40 degrees). With Black Ice™ added to the water distributor moulding, temperatures are further reduced, providing even greater performance. This unique Australian design ensures constant, even saturation of the Black Magic® Mini-Cell^ Chillcel® pads, which increases the cooling effect, and its “out-performance” over all global competitors. The Australian designed and manufactured Tornado® pump provides exceptional reliability in extreme conditions and ensures maximised waterflow through its double-outlet water delivery system. WeatherSeal® technology uses extra-light-weight aerodynamically shaped foam to reduce air interruption during operation and complete sealing when the cooler is turned off. This automatic sealing system eliminates the need for winter covers.



About Good Design Australia

Good Design Australia is an international design promotion organisation responsible for managing Australia’s annual Good Design Awards and other signature design events. With a proud history that dates back to 1958, Good Design Australia remains committed to promoting the importance of design to business, industry, government and the general public and the critical role it plays in creating a better, safer and more prosperous world.