Seeley International Announces Tony Pack as National Retail Manager

Seeley International has announced the appointment of Tony Pack as Retail Manager.

Seeley International founder and Executive Chairman, Mr Frank Seeley AM said Mr Pack offers significant strategic experience from across wholesale, retail and commercial sectors.

“Seeley International takes pride in attracting and retaining only the best of people and we are thrilled to welcome Tony to the team and I look forward to working with him to ensure the sale of our entire retail product range continues to go from strength to strength under the famous Convair brand, and through expanded distribution arrangements,” Mr Seeley said.

“Whether it is Sales, Marketing or Management disciplines, Tony offers outstanding national and international experience across electronics, whitegoods and heating/cooling products and a proven ability to identify emerging market trends,” he said.

“One of his key strengths has been negotiating and brokering large-scale distribution agreements, and because he understands every aspect of the selling, merchandising and marketing process I have no doubt that he will play a critical role in the next exciting chapter of Seeley International in retail.”

Mr Pack was previously the National Sales Manager for Gorenje Pacific; the largest Slovenian manufacturer of white goods and one of the eight largest manufacturers of home appliances in Europe.

In 1993 he became the Merchandising Manager for electrical retailer Errol Stewarts in Queensland before taking up the role of GM Purchasing and Marketing when the company later merged with VOX Limited.

Mr Pack has also worked as GM Commercial Division with TEAC Australia and was GM Sales, Marketing and Production Management with Pebble Electronics Australia for six years.

His most recent role was GM Sales and Marketing with Global Electronics, where he managed a number of key product categories, including TV, AV, Heating and Air-conditioning which were supplied to some of Australia’s major retailers such as Bunnings, Kmart, Good Guys, Retravision and Coles.

Mr Pack started his new role at Seeley International on 15 July and is based in Melbourne.