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Partner With Braemar: Australia's Complete Climate Control Brand

Join our elite dealer network and grow your business with premium reverse cycle heating & cooling and energy-efficient evaporative cooling systems backed by 50+ years of Australian manufacturing excellence

Click here to become a partner

Why Partner with Braemar?

Premium Brand Recognition

Braemar is synonymous with quality in Australian homes. Leverage our strong brand reputation to win more customers and command premium pricing

Australian Heritage and Support

Backed by Australian-owned Seeley International – the country’s largest air-conditioning manufacturer with over 50 years of local expertise. Evaporative and ducted gas heating systems made in Adelaide, with full Australian-based support for all products.

Industry-Leading Innovation

Australian engineered by Seeley International to withstand the harsh Australian climate. From SuperStealth inverter technology to the groundbreaking Dominator Series direct gas replacement system. Braemar delivers cutting-edge solutions that give you competitive advantages in every market.

Complete Heating & Cooling Solutions

From evaporative cooling and reverse cycle to gas ducted heating and the exclusive Dominator Series – the only direct replacement for gas heating. Serve every customer need with one trusted brand.

What You Get As A Braemar Dealer

Professional Sales Training

Expert sales coaching to help you confidently position and sell both evaporative and reverse cycle solutions

Comprehensive Product Training

Expert technical certification on installation, maintenance, and troubleshooting for all Braemar systems

Marketing & Advertising Support

Co-op marketing program, co-branded materials, digital assets, and professional sales collateral

Complete Product Portfolio

Access to evaporative cooling, reverse cycle heating/cooling systems, gas-ducted heating, and the exclusive Dominator Series for easy gas-to-electric transitions.

Technical Support Helpline

Direct access to Australian-based technical experts for installation support and troubleshooting

Lead Generation Program

Featured listing on Braemar dealer locator driving qualified customer enquiries to your business

Experts Recommend Braemar

Hear from our customers

Braemar Dealer Partnership - Products & FAQ

Complete Heating & Cooling Portfolio

Evaporative Cooling Systems

Ultra-efficient ducted evaporative cooling using up to 85% less energy than refrigerated systems. Fresh, natural cooling perfect for dry Australian climates.

  • SuperStealth inverter technology *
  • Evolution ultra-low profile units
  • Whisper-quiet operation
  • 100% fresh air circulation

Reverse Cycle Systems

Premium ducted and split system heating and cooling solutions. Inverter technology for year-round comfort and energy efficiency in any Australian climate.

  • Multi-zone control capability
  • Advanced air filtration
  • Wi-Fi smart control enabled
  • High energy efficiency ratings

Gas Heating Solutions

Reliable and cost-effective ducted gas heating systems. Fast, powerful warmth for Australian winters with proven performance and durability.

  • Rapid heating performance
  • Zone control options
  • Cost-effective operation
  • Proven reliability

Dominator Series

The only direct replacement system for gas heating on the market. Unique retrofit solution that uses the existing ductwork to add cooling without major renovation.

  • Direct gas heating replacement
  • Uses existing ductwork **
  • Adds cooling capability
  • Exclusive Braemar technology

Frequently Asked Questions

What are the requirements to become a Braemar dealer?
We partner with licensed HVAC contractors and installers with established businesses. Requirements include appropriate trade licenses, liability insurance, commitment to quality installations, and dedication to customer service excellence.
Is there a minimum purchase or sales requirement?
We tailor requirements based on your market size and territory. Our team will discuss specific expectations during the qualification process to ensure the partnership is mutually beneficial.
What training and ongoing support is provided?
You'll receive comprehensive technical training covering installation, commissioning, and servicing of all Braemar evaporative cooling and reverse cycle products. Ongoing support includes access to our technical hotline, regular product updates, sales training, and marketing resources.
What sales training is provided to dealers?
We provide comprehensive sales training to help you effectively sell both evaporative and reverse cycle systems. This includes product knowledge, competitive positioning, system selection guidance, customer needs assessment, and sales presentation techniques. Our ongoing sales support helps you maximize conversion rates and grow your business.
What makes Braemar different from other brands?
Braemar combines Australian manufacturing quality with 50+ years of HVAC expertise from Seeley International. Our products include both energy-efficient evaporative cooling (using up to 85% less energy) and premium reverse cycle systems, all engineered specifically for Australian conditions with superior reliability and comprehensive dealer support.
What marketing support do Braemar dealers receive?
Dealers receive co-op advertising funds, professionally designed marketing materials, product photography, technical spec sheets, digital assets for website and social media, and featured placement on our dealer locator that drives customer enquiries directly to your business.

Fill Out The Form Below And A Member Of Our Friendly Team Will Get In Touch!

  • Your information and data (Personal Information) is collected by Seeley International and will be used and held in accordance with our Privacy Policy . Your Personal Information will be used by us for the purpose of: providing our goods and services to you (including the Seeley International website), assisting us to process and respond to any queries you submit, honouring product warranty claims, and for related administrative purposes. It may also be disclosed to our related entities and third-party suppliers and service providers (including those based overseas) for those purposes. By submitting this form, you consent to the following

    1. Our use of your Personal Information for those purposes, in accordance with our Privacy Policy;

    2. Our use of cookies; and

    3. Receiving direct marketing content from us and our suppliers about our products and services via email.

    You may withdraw your consent to our use of your Personal Information or cookies at any time by closing your account, or by ceasing to use our website. If you do not provide your Personal Information to us or do not consent to our use of cookies, we may not be able to provide you with our goods or services (including use of our website) or respond to your queries. If you do not want to receive direct marketing content from us please deselect I want to receive promotions and offers from Seeley.

    You also confirm that you have read and accept our Terms and Conditions, and acknowledge that you are at least 16 years of age.

* SuperStealth technology only available on select models

** Some alterations will be required