Rite Price partners with Seeley International

Seeley International has today announced it will be partnering with Adelaide’s Rite Price retail chain for distribution of its heating and cooling products.

Rite Price will bring its three Adelaide retail outlets in Clovelly Park, Valley View and Munno Para to the Seeley International dealer network. This follows news last month that seven stores belonging to the Adelaide retail chain Gas Works had also joined the Seeley International Team

According to Andrew Knowles, Managing Director of Rite Price, the decision to partner with Seeley was significant for the retailer.

“We want to be able to offer the best products in the market to our customers, and that’s what we’re getting with the Breezair, Braemar and Haier brands,” he said.

“We’ve toured the Seeley factory here in Adelaide and seen all of the product excellence awards that its products have won – it’s been inspiring to see local manufacturing performing so well, not just on the national stage but globally.”

Speaking about the new venture, Chairman and founder of Seeley International, Frank Seeley AM, was positive, saying that the new partnership was one of “mutual respect and admiration”.

“Andrew Knowles is an outstanding operator and his stores are already doing a wonderful job of selling our industry-leading Braemar heaters, less than one month in,” he said. “We’re getting great feedback about how Rite Price staff are treating our mutual customers, and this is exactly what we love hearing about our partners in this business.”

Based in Adelaide, Seeley International manufactures its heating and cooling units in Lonsdale, South Australia and Albury, New South Wales. The company has been manufacturing products since 1972 and currently distributes across Australia, and to over 100 countries worldwide.

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