Seeley International is proud to announce that the Braemar Dominator Series has been recognised as an ABA100® Winner for Product Innovation in the Australian Brand Awards 2025, celebrating outstanding product innovation and meaningful differentiation in the marketplace.
As Australia’s largest and most awarded heating and cooling manufacturer, Seeley International has a long history of developing world-leading, energy-efficient climate control systems designed and built in Australia for Australian conditions. The Braemar Dominator Series is the company’s latest breakthrough: an all-electric, single-phase, ducted reverse-cycle system created to dramatically simplify the path to home electrification.
Launched in March 2024, the Braemar Dominator Series is the first system purpose-built as a direct swap-out replacement for ducted gas heating. By connecting directly to a home’s existing ducts and vents, installation can be completed in as little as six hours, eliminating the cost and disruption usually associated with upgrading to electric heating and cooling.
Electrification shouldn’t be difficult or expensive for Australian households. The Dominator Series was engineered to remove the barriers.
The Braemar Dominator Series delivers up to 21kW of heating capacity, supports advanced zoning technology, and is designed to significantly reduce household running costs. By using R32 refrigerant, it cuts global warming potential by 68% compared to older gases, while advanced inverter technology helps reduce energy use and carbon emissions.
Backed by Seeley International’s NATA-accredited testing and a five-year warranty, the Dominator Series sets a new benchmark for comfort, sustainability, and performance in Australian homes.
This award reinforces Seeley International’s ongoing commitment to innovation and its mission to help Australian households transition to an all-electric future without major expense or disruption.
